為賓客及其親友提供更多獎(jiǎng)勵(lì)、進(jìn)階、選擇和禮遇機(jī)會(huì)
業(yè)界增長(zhǎng)迅速的忠誠(chéng)顧客計(jì)劃推出業(yè)內(nèi)領(lǐng)先的150個(gè)認(rèn)可房晚進(jìn)階獎(jiǎng)勵(lì)和全新尊榮賓客獎(jiǎng)勵(lì),為賓客旅程增色添彩
上海2023年12月5日 /美通社/ -- 從2024年1月1日起,凱悅天地將推出全新會(huì)籍禮遇,為會(huì)員提供更加靈活多樣的選擇。立足于傾聽(tīng)會(huì)員的需求,凱悅天地持續(xù)投入更新對(duì)會(huì)員而言意義重大的禮遇,鼓勵(lì)賓客感受旅行的變革力量。全新升級(jí)的凱悅進(jìn)階獎(jiǎng)勵(lì)(Milestone Rewards)旨在為賓客提供更多獎(jiǎng)勵(lì)和選擇。會(huì)員可通過(guò)獲享的積分兌換未來(lái)住宿,也可以選擇套房升級(jí)以提升住宿體驗(yàn),還可兌享豐富的康體體驗(yàn)。
凱悅酒店集團(tuán)首席商務(wù)官M(fèi)ark Vondrasek表示:"在過(guò)去五年中,我們的會(huì)員數(shù)量呈四倍增長(zhǎng)。原因之一就是我們一直在探尋新的方式,向凱悅天地會(huì)員傳達(dá)關(guān)愛(ài),其中包括提供他們喜愛(ài)且可以分享的禮遇。通過(guò)將酒店引入全新市場(chǎng)和在會(huì)員喜愛(ài)的旅行目的地?cái)U(kuò)展品牌,凱悅在奢華和生活方式領(lǐng)域的影響力逐漸擴(kuò)大,我們的品牌組合也變得更加具有吸引力。我們很自豪能夠加強(qiáng)、建設(shè)和煥新凱悅天地忠誠(chéng)顧客計(jì)劃。秉持我們的三項(xiàng)關(guān)愛(ài)指導(dǎo)原則:忠誠(chéng)顧客計(jì)劃不只惠及會(huì)員、選擇至關(guān)重要,和認(rèn)可是重中之重,我們?yōu)樾袠I(yè)帶來(lái)領(lǐng)先的變革,并重新定義忠誠(chéng)顧客計(jì)劃。"
全新計(jì)劃升級(jí),盡享多樣選擇
多種獎(jiǎng)勵(lì)選擇讓凱悅天地進(jìn)階獎(jiǎng)勵(lì)更具意義和價(jià)值。無(wú)論是在周邊參與FIND體驗(yàn)還是感受客房升級(jí)的奢華享受,每位忠誠(chéng)顧客計(jì)劃會(huì)員都能獲享人生旅程中不同的增值體驗(yàn)。計(jì)劃升級(jí)后,會(huì)員在旅程中會(huì)更加頻繁地使用到凱悅天地會(huì)籍身份,并可選擇是否兌換獎(jiǎng)勵(lì)或?qū)⒎蠗l件的獎(jiǎng)勵(lì)贈(zèng)予親友。會(huì)員每年累計(jì)滿20個(gè)認(rèn)可房晚或 35,000點(diǎn)基本積分即可獲得首次獎(jiǎng)勵(lì),繼而每增加10個(gè)認(rèn)可房晚會(huì)再進(jìn)一步獲得進(jìn)階獎(jiǎng)勵(lì),至多150個(gè)認(rèn)可房晚。這使凱悅天地成為了目前業(yè)內(nèi)獨(dú)樹(shù)一幟的全球酒店忠誠(chéng)顧客計(jì)劃,為每年住宿超過(guò)100個(gè)認(rèn)可房晚的會(huì)員繼續(xù)提供進(jìn)階獎(jiǎng)勵(lì)的全球酒店忠誠(chéng)顧客計(jì)劃,為那些將凱悅視為家外之家的會(huì)員帶來(lái)更多關(guān)愛(ài)。
在幾乎所有進(jìn)階獎(jiǎng)勵(lì)中,會(huì)員都有三個(gè)選擇。他們可選擇對(duì)自己最有價(jià)值的獎(jiǎng)勵(lì),或?qū)⒎蠗l件的獎(jiǎng)勵(lì)贈(zèng)予親友??晒┻x擇的獎(jiǎng)勵(lì)包括:
從探索者到環(huán)球客,凱悅天地會(huì)員都有機(jī)會(huì)賺取全新進(jìn)階獎(jiǎng)勵(lì),包括:
凱悅天地忠誠(chéng)顧客計(jì)劃、品牌營(yíng)銷和消費(fèi)者洞察資深副總裁Amy Weinberg表示:"在煥新凱悅天地的過(guò)程中,我們傾聽(tīng)會(huì)員的心聲,了解他們的心中最珍視的是親友、及去往更多目的地和獲得更多體驗(yàn),從而確保我們的計(jì)劃對(duì)于會(huì)員來(lái)說(shuō)是最有價(jià)值的。全新的進(jìn)階獎(jiǎng)勵(lì)源于我們從會(huì)員處獲得的反饋——我們了解到他們希望獲得更多的獎(jiǎng)勵(lì)和選擇——因此,我們提供了更加廣泛的選擇,為賓客精心打造旅程,關(guān)愛(ài)他們的身心健康,并讓他們沉浸于凱悅天地創(chuàng)造的變革體驗(yàn)中。"
尊榮賓客禮遇煥新升級(jí)
凱悅天地將會(huì)員視為獨(dú)立的個(gè)體,并在忠誠(chéng)顧客計(jì)劃之外關(guān)愛(ài)會(huì)員生活中的每一個(gè)人。這就是凱悅天地持續(xù)投入增加獨(dú)特禮遇的原因,比如獲得尊榮賓客獎(jiǎng)勵(lì)的會(huì)員能將環(huán)球客禮遇贈(zèng)予親友,讓他們體驗(yàn)珍貴的入住福利,包括在參與計(jì)劃的酒店享受免費(fèi)早餐,最佳客房住宿(最高可升至標(biāo)準(zhǔn)套房)以及延遲退房。
凱悅天地正在重新設(shè)計(jì)尊榮賓客獎(jiǎng)勵(lì),使其涵蓋更多會(huì)員。尊榮賓客獎(jiǎng)勵(lì)將加入進(jìn)階獎(jiǎng)勵(lì),會(huì)員每年完成 40 個(gè)認(rèn)可房晚或累積 65,000 點(diǎn)基本積分,即可體驗(yàn)環(huán)球客會(huì)籍服務(wù)。通過(guò)進(jìn)階獎(jiǎng)勵(lì),會(huì)員至多可獲得 10 次尊榮賓客獎(jiǎng)勵(lì)。通過(guò)全新的尊榮賓客獎(jiǎng)勵(lì),會(huì)員可親身體驗(yàn)全球客會(huì)籍禮遇或贈(zèng)予他人,享受最多7個(gè)房晚的認(rèn)可付費(fèi)住宿或獎(jiǎng)勵(lì)住宿。如將尊榮賓客獎(jiǎng)勵(lì)贈(zèng)予其他會(huì)員使用,贈(zèng)送者將在該會(huì)員完成認(rèn)可住宿后獲得1個(gè)認(rèn)可房晚,該房晚可計(jì)入獲享尊貴會(huì)籍級(jí)別。
凱悅天地為您帶來(lái)更多商業(yè)回報(bào)
煥新的凱悅天地顧客忠誠(chéng)計(jì)劃不單為行業(yè)帶來(lái)領(lǐng)先的變革,致力于為會(huì)員帶來(lái)更多關(guān)愛(ài),更進(jìn)一步獎(jiǎng)勵(lì)了那些成就他人旅程的人——特別是符合條件的會(huì)議及活動(dòng)組織者、旅行顧問(wèn)和小型企業(yè)管理者。煥新的凱悅天地計(jì)劃將為這些重要的業(yè)務(wù)相關(guān)者提供新的途徑,使他們?cè)谶x擇凱悅為客戶和同事提供服務(wù)時(shí)能夠賺取會(huì)員等級(jí)和積分。
活動(dòng)組織者或旅行顧問(wèn)若舉辦認(rèn)可活動(dòng)、通過(guò)Hyatt Privé預(yù)訂,或通過(guò)凱悅官方渠道用凱悅天地會(huì)籍相關(guān)的IATA編號(hào)進(jìn)行認(rèn)可預(yù)定,每 5,000 美元認(rèn)可活動(dòng)消費(fèi)即可獲享 2 個(gè)認(rèn)可房晚(每年至高 150,000 美元的認(rèn)可活動(dòng)消費(fèi))。獲享至多 60 個(gè)認(rèn)可房晚,意味著賓客可累積足夠的認(rèn)可房晚以獲享環(huán)球客會(huì)籍。
凱悅天地將進(jìn)一步傳遞關(guān)愛(ài),以回報(bào)我們的賓客及其客戶和同事。此次升級(jí)讓他們能夠賺取和贈(zèng)送進(jìn)階獎(jiǎng)勵(lì)和環(huán)球客會(huì)籍。
如需了解全新進(jìn)階獎(jiǎng)勵(lì)的適用條款,請(qǐng)?jiān)L問(wèn)hyatt.com/updates,并在此查看計(jì)劃條款的更多信息。 欲了解凱悅天地更多優(yōu)惠和體驗(yàn)或免費(fèi)注冊(cè)會(huì)員,請(qǐng)?jiān)L問(wèn)hyatt.com。
"凱悅"一詞在文中泛指凱悅酒店集團(tuán)及一間或多間附屬公司。
关于凯悦天地
凯悦天地是凯悦旗下屡获殊荣的忠诚顾客计划,在全球范围内覆盖多个系列酒店:永恒经典系列,包括柏悦酒店(Park Hyatt)、君悦酒店(Grand Hyatt)、凯悦酒店(Hyatt Regency)、Hyatt、Hyatt Vacation Club、凯悦嘉轩酒店(Hyatt Place)、凯悦嘉寓酒店(Hyatt House)以及逸扉(UrCove);创意无限系列,包括Miraval、阿丽拉(Alila)、安达仕酒店(Andaz)、桐森酒店(Thompson Hotels)、Dream Hotels、凯悦尚萃酒店(Hyatt Centric)以及凯悦嘉荟(Caption by Hyatt);独立品牌系列,包括凯悦臻选(The Unbound Collection by Hyatt)、凯悦悠选(Destination by Hyatt)和凯悦尚选(JdV by Hyatt);以及畅享度假系列,包括the Impression by Secrets、凯悦乐家(Hyatt Ziva)、凯悦奇乐(Hyatt Zilara)、Zoëtry Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。通过凯悦官方渠道直接预订的会员可享受个性化的服务及独家礼遇,包括尊荣宾客服务、客房升级、丰富多样的康体体验、电子门卡和会员专享优惠。凯悦天地为全球超过4000万会员提供包括酒店房晚、餐饮与水疗服务,以及FIND平台健康体验项目;除此之外,会员还可享受凯悦忠诚旅客计划战略联盟合作伙伴包括与美国航空(AAdvantage)、全球奢华精品酒店(SLH)以及Lindblad Expeditions提供的特殊礼遇。旅客可以通过凯悦官网免费加入凯悦天地,或下载苹果版和安卓版凯悦天地应用程序了解更多信息。
关于凯悦酒店集团
凯悦酒店集团总部位于美国芝加哥,是全球著名的酒店集团。凯悦的信念是"关爱每一个人,让他们尽善尽美显真我"。截至2023 年 9 月 30 日,凯悦在全球六大洲超过76个国家和地区拥有1,300 余间酒店和一价全包酒店及度假村。凯悦旗下拥有四大酒店系列:永恒经典系列,包括柏悦酒店(Park Hyatt)、君悦酒店(Grand Hyatt)、凯悦酒店(Hyatt Regency)、Hyatt、Hyatt Vacation Club、凯悦嘉轩酒店(Hyatt Place)、凯悦嘉寓酒店(Hyatt House)、Hyatt Studios和逸扉(UrCove);创意无限系列,包括Miraval、阿丽拉(Alila)、安达仕酒店(Andaz)、桐森酒店(Thompson Hotels)、Dream Hotels、凯悦尚萃酒店(Hyatt Centric)和凯悦嘉荟酒店(Caption by Hyatt);独立品牌系列,包括凯悦臻选(The Unbound Collection by Hyatt)、凯悦悠选(Destination by Hyatt)和凯悦尚选(JdV by Hyatt);以及畅享度假系列,包括Impression by Secrets、凯悦乐家(Hyatt Ziva)、凯悦奇乐(Hyatt Zilara)、Zoëtry Wellness & Spa Resorts、Secrets Resorts & Spas、Breathless Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas。此外,凯悦的子公司还运营着凯悦天地忠诚顾客计划、ALG Vacations、全球性旅游平台Mr & Mrs Smith、Unlimited Vacation Club、目的地服务管理公司Amstar DMC和技术服务公司Trisept Solutions。如需更多信息,请访问 www.hyatt.com。
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; the pace and consistency of recovery following the COVID-19 pandemic and the long-term effects of the pandemic, additional resurgence, or COVID-19 variants, including with respect to global and regional economic activity, travel limitations or bans, the demand for travel, transient and group business, and levels of consumer confidence; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants or other pandemics, epidemics or other health crises; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations, including with respect to our acquisition of Apple Leisure Group and Dream Hotel Group and the successful integration of each business; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations;; and other risks discussed in the Company's filings with the U.S. Securities and Exchange Commission ("SEC"), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.