omniture

凱悅收購Apple Leisure Group,擴(kuò)大奢華休閑旅游市場(chǎng)全球品牌布局

此次收購將加速凱悅的輕資產(chǎn)轉(zhuǎn)型,集團(tuán)承諾到2024年再出售20億美元的酒店資產(chǎn)?,隨著包括Secrets、Dreams和Zo?try在內(nèi)的AMR Collection品牌的全球擴(kuò)張,凱悅?cè)虻亩燃俅宀季謱U(kuò)大一倍,凈客房數(shù)增長(zhǎng)也會(huì)在未來幾年繼續(xù)保持
2021-08-25 11:52 8669

上海2021年8月25日 /美通社/ -- 凱悅酒店集團(tuán)宣布與KKR和KSL Capital Partners, LLC的附屬公司達(dá)成最終協(xié)議,以27億美元現(xiàn)金收購行業(yè)領(lǐng)先的休閑旅游和度假村品牌管理公司、十大奢華酒店運(yùn)營(yíng)集團(tuán)之一的Apple Leisure Group(以下簡(jiǎn)稱:ALG)。根據(jù)慣例成交條件,交易預(yù)計(jì)將在2021年第四季度完成。

ALG旗下度假村品牌管理公司AMResorts為AMR Collection品牌組合下美洲最大全包式奢華度假村提供管理服務(wù),其中包括知名品牌Secrets Resorts & Spa、Dreams Resorts & Spas、Breathless Resorts & Spas、Zoëtry Wellness & Resorts,以及在歐洲休閑旅游目的地快速發(fā)展的品牌Alua Hotels & Resorts。此次收購還包括ALG旗下會(huì)員項(xiàng)目Unlimited Vacation Club、旅游分銷公司ALG Vacations以及目的地管理服務(wù)和旅行技術(shù)平臺(tái)。交易完成后,ALG的業(yè)務(wù)將繼續(xù)由現(xiàn)任ALG首席執(zhí)行官Alejandro Reynal和ALG領(lǐng)導(dǎo)團(tuán)隊(duì)執(zhí)掌。Reynal先生將成為凱悅高層領(lǐng)導(dǎo)團(tuán)隊(duì)成員,并直接匯報(bào)給凱悅首席執(zhí)行官馬赫瀾(Mark Hoplamazian)。

凱悅酒店集團(tuán)收購Apple Leisure Group,擴(kuò)大在奢華休閑旅游市場(chǎng)全球品牌布局
凱悅酒店集團(tuán)收購Apple Leisure Group,擴(kuò)大在奢華休閑旅游市場(chǎng)全球品牌布局

凱悅酒店集團(tuán)總裁兼首席執(zhí)行官馬赫瀾表示:“我們十分高興能夠通過對(duì)ALG的輕資產(chǎn)收購,將這個(gè)備受親睞的獨(dú)立度假村管理公司納入凱悅大家庭。ALG擁有豐富的奢華品牌組合,在全包式度假細(xì)分市場(chǎng)中居于領(lǐng)導(dǎo)地位,此外還有大批度假村正在籌備中。隨著ALG的加入,凱悅在全球度假村的布局將增加一倍,擴(kuò)大我們?cè)诂F(xiàn)有市場(chǎng)以及包括歐洲新目的地在內(nèi)的新市場(chǎng)的影響力,并進(jìn)一步加速我們行業(yè)領(lǐng)先的凈客房增長(zhǎng)。最重要的是,這一增值頗豐的收購及凱悅于未來追加出售20億美元資產(chǎn)的承諾將改變我們的盈利結(jié)構(gòu),到2024年我們預(yù)計(jì)將有80%的盈利來自管理費(fèi)用?!?/p>

凱悅酒店集團(tuán)收購Apple Leisure Group,擴(kuò)大在奢華休閑旅游市場(chǎng)全球品牌布局
凱悅酒店集團(tuán)收購Apple Leisure Group,擴(kuò)大在奢華休閑旅游市場(chǎng)全球品牌布局

ALG旗下酒店遍布10個(gè)國家和地區(qū),擁有超過33,000間客房,其旗下的酒店和度假村的數(shù)量由2007年的9家發(fā)展到2021年底的近100多家,增長(zhǎng)迅速。除此之外,ALG還有24家酒店和度假村正在籌備中,并有更多項(xiàng)目正在開發(fā)中。ALG的Unlimited Vacation Club是一個(gè)高端旅游俱樂部,其會(huì)員在AMR Collection旗下酒店可享受優(yōu)惠房?jī)r(jià)及其他豐富禮遇。Unlimited Vacation Club會(huì)員數(shù)量在過去五年間以18%的復(fù)合年增長(zhǎng)率迅猛增長(zhǎng),截至目前會(huì)員人數(shù)超過11萬。

凱悅酒店集團(tuán)收購Apple Leisure Group,擴(kuò)大在奢華休閑旅游市場(chǎng)全球品牌布局
凱悅酒店集團(tuán)收購Apple Leisure Group,擴(kuò)大在奢華休閑旅游市場(chǎng)全球品牌布局

“凱悅有著深厚的酒店行業(yè)經(jīng)驗(yàn)和遍布全球的品牌布局,而ALG則擁有豐富的度假村品牌、強(qiáng)大的運(yùn)營(yíng)能力以及穩(wěn)健的發(fā)展計(jì)劃,雙方攜手共進(jìn),將得以提升我們的差異化競(jìng)爭(zhēng)優(yōu)勢(shì),共同打造在奢華休閑旅游市場(chǎng)的領(lǐng)導(dǎo)地位?!盇pple Leisure Group首席執(zhí)行官Alejandro Reynal表示,“我謹(jǐn)代表ALG的全體員工對(duì)KKR和KSL的合作伙伴表示感謝,正因?yàn)橛辛怂麄兊闹С?,才有今日的ALG。放眼未來,我非常期待加入凱悅這個(gè)大家庭,我相信,隨著行業(yè)的發(fā)展,我們必將迎來強(qiáng)勁而穩(wěn)健的增長(zhǎng),并為全世界更廣大的旅客群體提供頂尖的休閑旅游產(chǎn)品和服務(wù)。”

“ALG擁有出色的員工團(tuán)隊(duì),他們書寫的公司歷史承載著成長(zhǎng)故事、閃耀著堅(jiān)忍精神、浸透著對(duì)世界頂尖休閑旅游體驗(yàn)的不渝追求,而加入凱悅又將為它的歷史增添一個(gè)輝煌的里程碑?!盞KR合伙人Chris Harrington和KSL Capital Partners合伙人Rich Weissman共同表示,“為了在增長(zhǎng)的軌道上繼續(xù)穩(wěn)步前行,加入凱悅對(duì)ALG而言無疑是最佳選擇?!?/p>

戰(zhàn)略考量

  • 在奢華度假村旅游市場(chǎng)上擴(kuò)大布局:此次收購將擴(kuò)大凱悅在奢華休閑旅游領(lǐng)域的業(yè)務(wù)版圖,并立刻在歐洲市場(chǎng)和美洲市場(chǎng)為凱悅增加約100家酒店以及24個(gè)已簽約開發(fā)項(xiàng)目。交易完成后,凱悅將擁有目前世界上最大的全包式奢華度假村品牌組合,同時(shí)將其全球度假村布局?jǐn)U大一倍,并成為目前墨西哥和加勒比地區(qū)最大的豪華酒店運(yùn)營(yíng)集團(tuán)。此外,凱悅在歐洲的酒店數(shù)量將增加60%。歐洲是全球休閑旅游市場(chǎng)的重要增長(zhǎng)點(diǎn),此次收購將使凱悅的品牌足跡擴(kuò)展到歐洲的11個(gè)新市場(chǎng),從而大大加強(qiáng)凱悅在該地區(qū)的增長(zhǎng)潛力。
  • 拓展增長(zhǎng)平臺(tái):依托ALG強(qiáng)大的開發(fā)商和業(yè)主基礎(chǔ),凱悅將得以在更多新市場(chǎng)擴(kuò)大布局,加深與當(dāng)?shù)睾献骰锇榈穆?lián)系。與此同時(shí),凱悅的全球開發(fā)商網(wǎng)絡(luò)及其運(yùn)營(yíng)專長(zhǎng)也能加速ALG品牌的穩(wěn)健增長(zhǎng)。凱悅將發(fā)揮雙方團(tuán)隊(duì)的優(yōu)勢(shì)與強(qiáng)項(xiàng),在ALG現(xiàn)有項(xiàng)目規(guī)劃的基礎(chǔ)上將足跡進(jìn)一步拓展至尚未涉足的全新市場(chǎng)。
  • 為業(yè)主帶來更多優(yōu)勢(shì):ALG自有分銷平臺(tái)及其在休閑旅游方面的豐富經(jīng)驗(yàn)有望為凱悅現(xiàn)有度假村提供重要的機(jī)會(huì)。而AMR Collection酒店業(yè)主也將有更多的契機(jī)接觸到更豐富的酒店品牌,并得到凱悅?cè)蚍咒N、銷售和營(yíng)銷網(wǎng)絡(luò)的支持。
  • 為賓客提供更豐富的酒店選擇和體驗(yàn):ALG與凱悅的資源整合將為兩家公司的高端賓客和客戶帶來更豐富的產(chǎn)品和體驗(yàn)。ALG的獨(dú)家會(huì)員項(xiàng)目Unlimited Vacation Club的11萬余名會(huì)員將有機(jī)會(huì)深入接觸、了解凱悅,無論是度假還是出于其他出行目的,凱悅都將為他們提供豐富的入住選擇。交易完成后,凱悅將對(duì)凱悅天地忠誠顧客計(jì)劃和Unlimited Vacation Club進(jìn)行整合,為雙方會(huì)員帶來更多附加價(jià)值和獨(dú)一無二的會(huì)員禮遇,為業(yè)主們帶來更多優(yōu)勢(shì)。
  • 通過以下平臺(tái)強(qiáng)化端到端休閑旅游產(chǎn)品
    • 服務(wù)于墨西哥和加勒比地區(qū)的ALG Vacations,是北美最大的團(tuán)體旅游供應(yīng)商和休閑旅游分銷平臺(tái)之一;
    • 墨西哥和加勒比地區(qū)行業(yè)領(lǐng)先的目的地服務(wù)管理公司Amstar,以及專注于夏威夷市場(chǎng)的目的地服務(wù)管理公司W(wǎng)orldstar;
    • 獨(dú)特的休閑旅游技術(shù)平臺(tái)Trisept Solutions;
  • 加速輕資產(chǎn)戰(zhàn)略:收購ALG輕資產(chǎn)業(yè)務(wù)將顯著提高凱悅的管理費(fèi)創(chuàng)收和盈利比例。此外,凱悅還計(jì)劃在2021年履行其“出售15億美元酒店地產(chǎn)”的現(xiàn)階段承諾,屆時(shí),凱悅自2017年公布資產(chǎn)出售戰(zhàn)略以來實(shí)現(xiàn)的收益總額將超過30億美元,將會(huì)超過合并稅息折舊及攤銷前利潤(rùn)(EBITDA)的17倍,高于最初估計(jì)的13倍至15倍。凱悅還進(jìn)一步承諾,到2024年底將再出售20億美元的酒店房地產(chǎn)。

融資

交易完成時(shí),凱悅預(yù)計(jì)將以10億美元持有現(xiàn)金和新債務(wù)融資的方式支付80%以上的收購資金,其余資金將有5億美元來自股權(quán)融資。凱悅已從摩根大通獲得了17億美元的融資承諾。20億美元資產(chǎn)出售計(jì)劃的所得現(xiàn)金收益預(yù)計(jì)將用于償還因收購而產(chǎn)生的債務(wù)。凱悅將全力保持投資級(jí)信用評(píng)級(jí),并在交易后繼續(xù)謹(jǐn)慎管理資產(chǎn)平衡情況。?

?顧問

在此次交易中,BDT & Company, LLC和摩根大通擔(dān)任凱悅酒店集團(tuán)的財(cái)務(wù)顧問,Latham & Watkins LLP擔(dān)任法律顧問。PJT Partners擔(dān)任ALG的財(cái)務(wù)顧問,Simpson Thacher & Bartlett LLP擔(dān)任其法律顧問。德意志銀行證券公司擔(dān)任KKR和KSL Capital Partners的財(cái)務(wù)顧問。

“凱悅”一詞在文中泛指凱悅酒店集團(tuán)及一間或多間附屬公司。

关于凯悦酒店集团

凯悦酒店集团总部位于美国芝加哥,是全球著名的酒店集团。截至2021年3月31日,凯悦在全球六大洲超过68个国家和地区共经营管理20个品牌,拥有1,000 余间酒店、全包酒店及度假村和康体度假村。凯悦的信念是“关爱每一个人,让他们尽善尽美显真我”。这一信念是凯悦所有商业决策和发展战略的基础,同时也是吸引行业内的优秀人才、与宾客建立长久的关系、竭尽所能为投资人创造价值的基础。凯悦酒店集团的子公司运营管理、特许经营、拥有、租赁、开发、授权以及提供服务于包括柏悦酒店(Park Hyatt)、Miraval、君悦酒店(Grand Hyatt)、阿丽拉(Alila)、安达仕酒店(Andaz)、凯悦臻选(The Unbound Collection by Hyatt)、凯悦悠选(Destination by Hyatt)、凯悦酒店(Hyatt Regency)、Hyatt、凯悦乐家(Hyatt Ziva)、凯悦奇乐(Hyatt Zilara)、Thompson Hotels、凯悦尚萃酒店(Hyatt Centric)、凯悦嘉荟酒店(Caption by Hyatt)、凯悦尚选(JdV by Hyatt)、凯悦嘉寓酒店(Hyatt House)、凯悦嘉轩酒店(Hyatt Place)、tommie、逸扉(UrCove)以及Hyatt Residence Club 等著名品牌的酒店、度假村、公寓、分时度假项目、健身及SPA场所,更有凯悦天地忠诚顾客计划为会员提供精彩体验与专享礼

关于Apple Leisure Group

Apple Leisure Group(ALG)是北美领先的度假村品牌管理、旅游和酒店管理集团,以独特的商业模式为全球游客和目的地提供服务。ALG通过其附属公司,战略性地利用其品牌组合不断为旅游者提供卓越价值,并为度假村业主和合作伙伴带来强劲业绩。ALG旗下品牌组合包括AMResorts LP、美国最大的墨西哥和加勒比海旅游度假套餐和包机销售商之一ALG Vacations、独家会员计划Unlimited Vacation Club、提供一流目的地管理服务的Amstar DMC以及连接88000多家旅行社与领先旅游供应商的创新技术解决方案提供商Trisept Solutions。AMResorts LP及其附属公司为旗下AMR Collection的度假村和酒店品牌提供销售、营销和品牌管理服务。AMR Collection汇集了Secrets Resorts & Spa、Dreams Resorts & Spas、Breathless Resorts & Spas、Zoëtry Wellness & Spa Resorts、Alua Hotels & Resorts、Sunscape Resorts & Spas和Now Resorts & Spas等屡获殊荣的五星级和四星级奢华酒店品牌。ALG Vacations旗下拥有Apple Vacations、Funjet Vacations、Travel Impressions、CheapCaribbean.com、BeachBound、Blue Sky Tours、Southwest Vacations和United Vacations等多个发展成熟的优质品牌。

如需进一步了解Apple Leisure Group,请访问www.appleleisuregroup.com

FORWARD-LOOKING STATEMENTS

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about the Company’s proposed acquisition of Apple Leisure Group, including expected financial and operational benefits resulting from the acquisition, guest and owner advantages arising from the acquisition, projected financial performance of Apple Leisure Group, the amount and timing of future asset dispositions and projected sales multiples of such asset dispositions, the Company’s liquidity profile, the number of properties expected to open in the future, the expected growth of global luxury travel and the Company’s system-wide leisure room revenue mix, the projected future fee based earnings of the combined company, expected benefits and added value from the World of Hyatt loyalty program and Apple Leisure Group's membership offering, anticipated financing sources for the proposed acquisition of Apple Leisure Group, the impact of indebtedness incurred in connection with the acquisition on the Company’s investment grade rating status, the expected timeline for completing the acquisition, the Company’s plans, strategies, outlook, financial performance, projections, financing proposals, prospects or future events and involve known and unknown risks that are difficult to predict. As a result, our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, risks associated with the ability to consummate the proposed acquisition of Apple Leisure Group and the timing of the closing of the proposed transaction; the Company’s ability to successfully integrate Apple Leisure Group’s employees and operations into the Company; the ability to realize the anticipated benefits and synergies of the proposed acquisition of Apple Leisure Group as rapidly or to the extent anticipated; risks related to the ability to obtain any contemplated financing on favorable terms or at all; risks affecting the luxury and all-inclusive lodging segments; the duration of the COVID-19 pandemic and the pace of recovery following the pandemic, any additional resurgence, or COVID-19 variants; the short and longer-term effects of the COVID-19 pandemic, including the demand for travel, transient and group business, and levels of consumer confidence; the impact of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants, and the impact of actions that governments, businesses, and individuals take in response, on global and regional economies, travel limitations or bans, and economic activity, including the duration and magnitude of its impact on unemployment rates and consumer discretionary spending; the broad distribution of COVID-19 vaccines and wide acceptance by the general population of such vaccines; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; levels of spending in business, leisure, and all-inclusive segments as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, such as the COVID-19 pandemic, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business; and other risks discussed in the Company's filings with the SEC, including our annual report on Form 10-K and quarterly reports on Form 10-Q, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

消息來源:凱悅酒店集團(tuán)
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