HONG KONG, March 20, 2015 /PRNewswire/ -- The media landscape is evolving rapidly and brand management has become complex. Conversations about brands are happening across the web on traditional media sites, as well as social networks, blogs and forums. Monitoring that chatter and managing messaging and audience engagement has become a task insurmountable without sophisticated tools that fit today's public relations and marketing workflow.

PR Newswire's Agility platform is a powerful tool built to evolve with the industry it serves in an agile manner that provides rapid and flexible response to the needs of customers.

"PR people don't work in silos," says Jason Edelboim, PR Newswire's senior vice president of global products. "They work across different activities and different workflows in support of their campaigns and their programs."

Monitoring

Agility enables users to monitor topics across the web through interactive graphs that display topics over a period of time. Social posts, news articles, blog posts and videos are streamed right into a system that allows marketing and PR professionals to immediately engage with the content and influencers.

Targeting

PR Newswire's journalist and influencer database is the most extensive in the industry and Agility's targeting tools help users to research previous articles, social profiles and even Klout scores to help zero in on individual journalists, blogger or media outlet, then build targeted lists.

Distribution

Agility allows users to easily distribute news releases and multimedia assets. Subscribers can access PR Newswire's industry-leading content distribution network, or build customized media outreach lists, personalized with contact names to help build relationships.

Reporting

The ability to demonstrate ROI is always top of mind for PR and marketing professionals and with Agility, users can prove value and understand the impact of their communications efforts with elegant reporting that compares activity, engagement metrics and custom reports can be created and shared.

"Having one tool to manage these critical communications activities cuts down the time spent going into disparate systems, so communicators can focus on their campaigns and programs," Mr. Edelboim continued. "Agility also encourages more collaboration among the teams and individuals across an organization that are crafting messages, building media relationships and managing brands and reputation."

China Media Monitoring (CMM) service

Li Jing, the Business Development Director of PR Newswire in Asia, said, "The Agility platform has a comprehensive media monitoring function and advanced workflow concept that answers to the demand for integrated working platform and the development pace of the public relations and communication industry. At the same time, the ability to support different languages in Asia Pacific gives us great confidence in the usage of Agility in this region."

For China market, Li Jing said, "The China Media Monitoring (CMM) service, which was introduced to cater to the corporates' usage habits and the media environment in China, has increased in number of subscribers for the past two years. It is also a testament to the importance of media monitoring tool in a highly fragmented media environment. Since the second half of last year, CMM has launched WeChat public account monitoring and roll out semantic analysis technology which not only expanded media coverage but also won the trust and affirmation of our many customers. With the overloading of internet information and aggravation of fragmentation, media monitoring has becoming a priority for corporates in public relations, marketing and brand management. PR Newswire will increase the development effort in media monitoring tool so as to meet the ever changing corporates' needs."

Read further to know more about CMM.

To learn more about PR Newswire's Agility platform: Click here for a demo request.

About PR Newswire
PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

PR Newswire Asia website: http://ibiyou.cn
PR Newswire Global website: http://www.prnewswire.com

Source: PR Newswire Association LLC